Owning the Memes of Production

The power to Archetype at will belongs to all of us. BUT if you own the memes of cultural production, exchange and distribution of memes (the main means through which Archetyping outside our minds occurs) then you can archetype at scale. If the media repeats your trolls then people truly believe migrants are eating your pet dawg. If you own X and Facebook then you can convince at scale that we are NOT living in a Disinfolklore universe now.

Source: Our Disinfolklore Universe (Munich Speech)

The AI threat reformulated as a question of ownership: those who own the AI-powered platforms (X, Facebook) own “the memes of production” — a deliberate echo of Marx’s “means of production.” This is not just about technology but about who controls the archetyping of reality at civilisational scale.

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