OCEAN + AI = Precision Disinfolklore Targeting

The use of cutting edge insights from psychology (particularly from the science underpinning Skinner’s Behaviourist approach to nudging, or trolling us into behaviours we would otherwise not engage in, and Myers-Brigg/Openness Conscientiousness Extrovertness Agreeableness Neuroticism (OCEAN) personality inventorying) to design, create and target Russian and MAGA Disinfolklore at particular personality inventories is both scientifically grounded and dizzyingly effective.

Source: Tier 1A: Book Proposal (May 2024)

The scientific basis of AI-powered Disinfolklore: Skinnerian behaviourism provides the theoretical framework, OCEAN profiling provides the targeting mechanism, and neural network algorithms provide the computational power. Together they create a system that is “scientifically grounded and dizzyingly effective.”

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