DressX — Memeing the First Lady

Did you see what Druidey Don’s wife Melania was wearing for his inauguration? A meme chic costume designed by Ukrainian fashion label DressX. Two Ukrainian fashion designers founded DressX in Los Angeles. They like the Pirate Party and me with Disinfolklore noticed the porousness between In Real Life and memes in our cultural space. DressX identified a market for real world clothes that mimic and riff off a Marvel or Disney World aesthetic. Now DressX clothes Druidey Don Disinfolklore’s wife, actual American Memester-in-Chief’s First Lady.

Source: Our Disinfolklore Universe (Munich Speech)

The irony of Ukrainian designers clothing the wife of the president who withholds weapons from Ukraine reveals how deeply the Disinfolklore Universe operates: fashion becomes memetic warfare, AI-generated aesthetics become real clothing, and the line between digital and physical Disinfolklore dissolves.

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