What Is a Visual Meme?

So I’m very happy to use the word meme, visual, audible. It’s an informational unit of any size. It could be a whole book or it could be just a flash of a color in my conception. And archetypal identities can be attached in my mind.

Source: Intimidating Russia through Archetypal Imaging

And Russia occupies an archetype of the strong, unbeatable force. And this archetype is communicated into our mind through memes. And by meme, I mean any informational unit, whether visual, audible, sensory of any description.

Source: Intimidating Russia through Archetypal Imaging

A meme is any informational unit — a photograph, a Telegram sticker, a staged image, a flash of colour. The Twelve Tools were designed to work across all media. What matters is the Mana (energy/intention) the image carries and the archetype it activates in the viewer’s Inner Realm.

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