DF Designers Use CC Strategy

At its simplest, Disinfolklore is a device through which linguistic, audible, or visual memes transform the intentions / motivations / attitudes of its consumers.

The precise ways in which Disinfolklore’s designers reorientate our intentions can be controlled using strategies such as Coercive or Reflexive Control.

Source: Trigger, Experience, Reaction (Tool 5 extraction)

Technical precision. Disinfolklore designers have two named strategies for reorientating our intentions: Coercive Control and Reflexive Control. CC is not accidental — it is a deliberately chosen strategy for transforming the MIMA of consumers through linguistic, audible, or visual memes.


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