Declaring the Universe: An Act of Archetyping

By Archetyping in this context I’m speaking about an aspect of cognition. We model the world, our context. Our mental ideals help us navigate. We create stereotypes. Aggregates of phenomena become archetyped as ‘this’ or ‘that.’ Then new data is bounced off these archetypes which in most cases are fluid and dynamic. Sometimes though we form what I call ‘data resistant archetypes.’ By declaring our ‘Disinfolklore Universe’ I am Archetyping the current moment in human civilisation.

Source: Our Disinfolklore Universe

Naming it is the first step to seeing it. By declaring the Universe, the author performs the very act he analyses — Archetyping — but in the service of Counter-Disinfolklore.

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