The Power to Archetype at Scale

The power to Archetype at will belongs to all of us. BUT if you own the memes of cultural production, exchange and distribution of memes (the main means through which Archetyping outside our minds occurs) then you can archetype at scale.

US Presidents could always archetype at scale. Now, they have the capacity to re-encode our minds into their Disinfolklore Universe.

Source: Memeing our Disinfolklore Universe into Being

If the media repeats your trolls then people truly believe migrants are eating your pet dawg. If you own X and Facebook then you can convince at scale that we are NOT living in a Disinfolklore universe now.

Source: Our Disinfolklore Universe

This is the structural asymmetry: everyone can archetype, but only those who control the Propagation Apparatus can archetype at civilisational scale.

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