Archetyping Is Bigger Than Branding

US presidents could always archetype at scale. And by archetyping, I mean something bigger than branding. It’s not a mere imprinting of ideas in our consciousness. It’s something akin to attaching something in the quotidian, in our timelines, to very deep structures within our cognitive frameworks on an individual, but also on a micro and a macro level.

Source: Podcast Disinfolklore Universe Episode 2

The critical distinction between archetyping and branding. Branding is surface; archetyping reaches into deep cognitive structures inherited from folklore. This is what makes the Universe possible.

← Previous: A Constant Battering — Galaxies Coalescing | Back to Disinfolklore Universe | Next: Blindness to Disinfolklore — Easy Marks →