“Look for the Mana in the Meme!”

In Archetypal Disinfolklore, we don’t care too much about the intention (mens rea) of the purveyors of Disinfolklore, or even who the source of the items of Disinfolklore are. Instead, we focus mainly on what’s immanent in the memes, informational units, or stories we hear, see or feel.

Since the effect is the same — manipulating us or others into mental and physical activities that accord with the Disinfolklore Galaxy’s malignant designs — it’s better that we learn to look for the Mana / energy inside memes and informational units — rather than worrying about the intention immanent within or origin or ultimate source of the specific items of Disinfolklore.

Source: Book Proposal (May 2024)

This is the mantra. Don’t worry about who sent it. Don’t worry about whether they meant it. Look at the energy inside the meme itself.

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