The Firehose: Too Much, Never Enough

The power of Disinfolklore to create Facts On The Ground out of entirely made-up memes is then further mobilised by the Disinfolklore Propagation Apparatus’s designers and operators (whether from MAGA, Russia or those behind Brexit Disinfolklore) to entrench further division between those in the Inner and Outer Realms and community among those inside the Inner Realm. In our hyper-modern moment, Too Much, Never Enough characterises the Disinfolklore Propagation Apparatus’s inexhaustible firehoses of falsehoods.

Source: Archetypal Disinfolklore

“Too Much, Never Enough” — the volume is the mechanism. The Apparatus does not need each individual meme to be believed. It needs the totality to overwhelm.

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