Psychology of Targeting
Disinfolklore is not broadcast randomly. It is targeted at specific personality types using the OCEAN psychological model (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism). Cambridge Analytica industrialised this targeting: Facebook profiling, rooms that were too small, and Russian combat propaganda techniques. The result: MAGA. MIAM describes what Disinfolklore alters in us; Psychology of Targeting describes who is most vulnerable and how they are found.
Intersection: Gender Lenses — RWA + Social Dominance Orientation produces people who view gender equality as existential threat.
Read the Passages
Where Next?
- MIAM — what targeting alters in us
- Tool 5: Trigger, Experience, Reaction — the cycle targeting exploits
- Propagation Apparatus — the infrastructure that delivers targeted Disinfolklore
- Rearchetyping — the antidote to data-resistant archetypes
- Outer Realm — the cognitive structure targeting activates