Psychology of Targeting

Disinfolklore is not broadcast randomly. It is targeted at specific personality types using the OCEAN psychological model (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism). Cambridge Analytica industrialised this targeting: Facebook profiling, rooms that were too small, and Russian combat propaganda techniques. The result: MAGA. MIAM describes what Disinfolklore alters in us; Psychology of Targeting describes who is most vulnerable and how they are found.

Intersection: Gender Lenses — RWA + Social Dominance Orientation produces people who view gender equality as existential threat.

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