OCEAN Dimensions and Cambridge Analytica Recruitment

And at the same time, it was unleashed on people with certain personality inventory characteristics: low conscientiousness, high paranoia on the scale, for instance. On various psychological aspects of the OCEAN model: Openness, Conscientiousness, Extroversion, Agreeableness, Neuroticism. And these were the two dimensions of personality which Cambridge Analytica used to identify their recruits, which they then indoctrinated into MAGA using the same techniques that every cult has ever used.

Source: Podcast Disinfolklore Universe Episode 2

The fullest explanation of which OCEAN dimensions were targeted and why. Low Conscientiousness + High Neuroticism = susceptible to fear-based manipulation. The explicit comparison to cult indoctrination.

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