The Rooms Were Too Small — Physical Targeting

When a group was large enough, Cambridge Analytica brought the group together In Real Life. In communities all over America. They used long-tested Ruschian combat propaganda techniques to ignite division in crowds of people who became hooked.

Source: Pensees (36)

The physical dimension of targeting: online profiling translated to In Real Life community-building events. Russian combat propaganda techniques deployed in American community halls. The transition from digital targeting to physical cult formation.

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