The Definition

Now, when I look back at the millions of words I have written on Disinfolklore… I notice a theme (temnik) running through them. I am consciously setting out to disrupt, alter and reconstruct our existing mental models of phenomena in our information space.

Source: Rearchetyping

By Archetyping in this context I’m speaking about an aspect of cognition. We model the world, our context. Our mental ideals help us navigate. We create stereotypes. Aggregates of phenomena become archetyped as ‘this’ or ‘that.’ Then new data is bounced off these archetypes which in most cases are fluid and dynamic. Sometimes though we form what I call ‘data resistant archetypes.’

Source: Rearchetyping

Rearchetyping is the conscious reconstruction of mental models corrupted by Disinfolklore. It works in both directions: Disinfolklorists rearchetype reality to serve their ends; Counter-Disinfolklorists rearchetype to restore truth and forge new archetypes.

← Back to Rearchetyping | Next: The Discovery: Russia Reverse-Engineering Jung →