The Discovery: Russia Reverse-Engineering Jung

Disinfolklore arose from my discovery in 2016 that Russia was using Jung’s theory of Archetypes to manipulate the moods/attitudes/motivations/intentions of consumers of its combat propaganda.

It was as if someone had a manual containing all of the primordial archetypes and they had constructed the story to ensure it contained these elements. In that moment, I had discovered how Russia and MAGA purposely and purposefully reverse-engineer tales with faery and folk-tale like emotional resonances as a means of hacking minds.

Source: Rearchetyping

This is the foundational discovery behind the entire framework: that Russia does not simply lie, but systematically constructs narratives containing the primordial archetypes that trigger deep cognitive responses. The stories feel true because they are engineered to resonate with ancient patterns.

← Previous: The Definition | Back to Rearchetyping | Next: Data-Resistant Archetypes: The Three Canonical Examples →