Rearchetyping “Right”

Nefarious manipulators like Russian combat propaganda practitioners or the originators of MAGA use this bottom-up method/trick to transform the archetypal identity of what is Right, using disorientating and reorienting Disinfolklore.

Source: Saving the Global Right

Russian combat propaganda substitutes the meaning of what is with what it wishes to re-archetype what is as. Or, it injects new monikers like ‘hybrid war’ and subverts meanings inside our inner minds. Our Mana / the energy from which all our decisions flow becomes contaminated.

Source: Are We Complicit in Concealing Russia’s War

The Indo-European concept of “Right” (rta) — cosmic order, legitimate authority — is being rearchetyped. “Peace” becomes war, “defence” becomes appeasement, “hybrid war” sanitises invasion. The meanings inside our minds are substituted without our awareness.

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