The Power to Archetype at Scale

The power to Archetype at will belongs to all of us.

BUT if you own the memes of cultural production, exchange and distribution of memes (the main means through which Archetyping outside our minds occurs) then you can archetype at scale.

Re-engineer humanity’s minds.

Source: Memeing our Disinfolklore Universe into Being

Everyone can archetype — but those who own the Propagation Apparatus (the memes of production) can rearchetype at scale. This is why ownership of media platforms is a war magic battleground.

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