Rearchetyping the “WW3” Meme

Let’s rearchetype the meaning communicated by the Russian information warfare meme “WWIII.”

Today we know WW3 looks different. It’s Russia training its drone pilots on Human Safaris in Kherson, southern Ukraine.

WWIII is already being fought today by sticks, drones and memes.

Source: Rearchetyping “WW3” Meme

A worked example of Counter-Disinfolklore Rearchetyping in action. Russia deploys “WW3” as a terror meme to paralyse the West. The author rearchetypes it: WW3 is not a future nuclear event — it is happening NOW, fought with drones and memes, not mushroom clouds.


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