Archetyping Defined: The Munich Speech

By Archetyping in this context I’m speaking about an aspect of cognition. We model the world, our context. Our mental ideals help us navigate. We create stereotypes. Aggregates of phenomena become archetyped as ‘this’ or ‘that.’ Then new data is bounced off these archetypes which in most cases are fluid and dynamic. Sometimes though we form what I call ‘data resistant archetypes.’ By declaring our ‘Disinfolklore Universe’ I am Archetyping the current moment in human civilisation. Values, reputations, modelling, mental architectures, characters, personalities, interpretations algorithms, stereotyping: these are all forms of Archetyping. All dimensions of Archetyping as I am using the term today. Anyway. Enough of definitions. Defining something is also a form of Archetyping as I am using the terms.

Source: Rearchetyping (quoting Munich Speech)

The comprehensive definition, delivered at Munich. Archetyping is cognition itself — the process by which we model reality. Values, reputations, stereotypes, mental architectures: all forms of archetyping. Most archetypes are fluid and dynamic. The dangerous ones — “data resistant archetypes” — refuse to update when confronted with evidence. Rearchetyping is the conscious disruption of these frozen models.

← Previous: The Counter: Forge Our Own Archetypes | Back to Rearchetyping | Next: Masters of the Art →