Population-Scale Brainwashing

The Archetyping of “brutal Russian occupation” as “Peace” is just the latest in a long line of clues that Disinfolklore Don’s following a Russian playbook. This brainwashing at population scale so that, for example, democratically elected leaders like President Zelenskyy are being re-Archetyped as Dictators while Ukraine which is winning the war against Russia is being re-Archetyped as “weak” and in need of a Minsk-like peace is recurring.

Russia specialises in offering the executioners of its Disinfolklore-dependent strategies like Disinfolklore Don offers they can’t refuse. They’re compelling and designed for the psychological vulnerabilities Donald wears on his sleeve.

Source: Saving the Global Right

I observed in Russia-occupied Ukraine a complete identity-hacking of MAGA and Conservative adherents’ minds over the course of a few years. Inside Russia the mind-hacking Disinfolklore brought ordinary Russians from a place where they condescended to Ukrainians in 2009 to a situation in which they cheer on the mass murder, rape and forcible transfer of millions of Ukrainians. While I was monitoring closely the emergence and peculiarities of the identity-hacking Disinfolklore apparatus in Russia-occupied Ukraine, every single Russian news bulletin was re-Archetyping the idea of “Ukraineness,” inside the brains of virtually every Russian.

Source: Saving the Global Right

Rearchetyping at population scale. Not individual persuasion but mass identity-hacking. The author witnessed the mechanism first-hand: in Russia-occupied Ukraine, ordinary Russians were transformed from condescension to cheering genocide within a few years. The same playbook is now applied to “Right” vs “Wrong,” “Peace” vs “War,” “Strong” vs “Weak.”


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