The Netflix Model

As we watch a well-wrought television show we are asking to be brought along an emotional journey. The music accompanying the action, and the poignancy of the character’s journey provokes in us a roller-coaster ride of emotions.

Generally speaking, we want the lead characters to succeed, despite all. As we witness their reversals and eventual successes, we feel something being conveyed into us - the Mana of the director, the actors, the screenwriters, and everyone involved in projecting it into our minds.

Disinfolklore as a vehicle for tricking us into feelings that will lead us into acting against our own and our community’s interests operates using the same tools as any good Netflix show.

The stakes are just higher: we may end up being manipulated into activities (or inactivity) that is contrary to our values and our community’s interests if we do not consciously recognise when we are being trolled by Disinfolklore.

Source: Spectacles!

Disinfolklore uses the same tools as Netflix. The same emotional journeys, the same character arcs, the same desire for the hero to win. The difference: when the show ends, you have been trolled into inaction or despair. The Mana of the spectacle’s creators — their intentions, motivations, attitudes — has been conveyed into your mind.

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