Manipulation Etymologised: Mani-pulate

Our founding presumption in Counter Disinfolklore is that every time we communicate with others, whether we like it or not, we are manipulating and being manipulated. The clue is in the modern English word and meaning, which breaks down into two elements - an M-N- component (Mani), and ‘pulate,’ which, like ‘pulsate’ connotes agitation, movement. Manipulative memes whose very purpose is to affect our Moods / Intentions / Attitudes / Motivations in ways that benefit their authors (so that we stop thinking we can change our government or Ukraine’s fate) is the stock in trade of Disinfolklorists and their unconscious helpers who, unthinkingly, repeat their memes.

Source: Spectacles!

The etymology of “manipulation” reveals the M-N- root at the heart of the Disinfolklore framework: Mani (the same root as Mana, Mind, Money) + pulate (agitation, shaking). Every act of communication is manipulation — the question is whether the Mana being moved serves the community or the manipulator. This etymological insight bridges Spectacle to the broader M-N chain that underpins Finding Manuland.


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