Disinfolklore as Emotion-Moving Spectacle

As a diplomat operating inside Russia-occupied eastern Ukraine (2015-2022), I coined the term “Disinfolklore.”

Disinfolklore describes a type of emotion-moving propaganda that uses stories / tales / memes as a strategic means of manipulating its consumers, through inducing fear.

At its simplest, Disinfolklore is a device through which linguistic, audible, or visual memes transform the intentions / motivations / attitudes of its consumers.

Source: Pitch: Counter Disinfolklore ~ Controlling War Magic

The pitch-perfect definition linking Spectacle to Disinfolklore’s core function. Coined by a diplomat operating inside Russia-occupied Ukraine, Disinfolklore is “emotion-moving propaganda” — a spectacle that uses stories, tales, and memes to transform MIMA. The spectacle does not merely entertain; it strategically manipulates through inducing fear.

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