Disinfolklore Always Pretends to Be Something Else

Advertising is openly selling. Disinfolklore conceals its true meaning, which is why we need to parse information for negative trolling meanings. The key distinction: advertising doesn’t pretend to be something else; Disinfolklore always does.

Source: Full Working Draft, Ch. 2

The fundamental distinction. Advertising says: buy this. You know what it is. Disinfolklore says: this is news / this is analysis / this is common sense — when it is none of these things. Stealth is not a feature of Disinfolklore. Stealth IS Disinfolklore.

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