The Law of Contagion

Once something is lodged in your mind, it has its own energy and it works away by itself. I am proposing a solution: to vaccinate ourselves against the contagion of Russia’s mental war against us. The vaccination is understanding the structure of Disinfolklore through the Twelve Tools.

Source: Sympathetic Magic

Contagion as self-replicating mental energy. Once a meme enters your mind, it operates autonomously — like a virus. The vaccination metaphor: understanding the structure of Disinfolklore = immunisation against its contagion. Nemeroff and Rozin identified eight properties of contagion including permanence, dose insensitivity, and backward contagion.

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