Look for the Mana in the Meme

In Archetypal Disinfolklore, we don’t care too much about the intention of the purveyors of Disinfolklore, or even who the source of the items of Disinfolklore are. Instead, we focus mainly on what’s immanent in the memes, informational units, or stories we hear, see or feel… Since the effect is the same — manipulating us — it’s better that we learn to look for the Mana / energy inside memes and informational units.

Source: Book Proposal (May 2024)

Disinfolklore provides (primarily through its Code of Positive Trolls module) a means of identifying negative, positive or neutral emotion-moving trolls’ qualities in themselves, rather than as a function of their origins or their conveyors’ intentions.

Source: Book Proposal (May 2024)

This is the methodological breakthrough: don’t ask “who sent this?” or “what did they intend?” Ask: “what is the Mana in this meme? Is it Positive, Negative, or Neutral?” Origin is irrelevant. Quality is everything.

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