Memeing a Disinfolklore Universe into Being

The power to Archetype at will belongs to all of us. BUT if you own the memes of cultural production, exchange and distribution of memes (the main means through which Archetyping outside our minds occurs) then you can archetype at scale. Re-engineer humanity’s minds. US Presidents could always archetype at scale. Now, they have the capacity to re-encode our minds into their Disinfolklore Universe. If the media repeats your trolls then people truly believe migrants are eating your pet dog. If you own X and Facebook then you can convince at scale that we are NOT living in a Disinfolklore universe now.

Source: Memeing our Disinfolklore Universe into Being

Connects trolling to archetyping at scale. The key insight is structural: everyone trolls (archetypes), but those who own the means of meme production can archetype at civilisational scale. This bridges the micro-troll (eyebrow flick) and the macro-troll (geopolitical disinformation) through the concept of infrastructure ownership.

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