Emotion-Moving Propaganda

Disinfolklore describes a type of emotion-moving propaganda that uses stories / tales / memes as a strategic means of manipulating its consumers, through inducing fear.

At its simplest, Disinfolklore is a device through which linguistic, audible, or visual memes transform the intentions / motivations / attitudes of its consumers.

The precise ways in which Disinfolklore’s designers reorientate our intentions can be controlled using strategies such as Coercive or Reflexive Control.

Source: Pitch Counter Disinfolklore ~ Controlling War Magic

A core definitional passage from the formal pitch document. Three sentences, three layers: Disinfolklore as “emotion-moving propaganda” (the what), memes as the delivery mechanism that “transform intentions / motivations / attitudes” (the how), and Coercive Control and Reflexive Control as the strategic frameworks that guide the transformation (the architecture). The phrase “emotion-moving” — deliberately echoing “earth-moving” — captures the industrial scale of the operation.

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