See also: 02 Law Of Opposites in the Sympathetic Magic section for the canonical treatment of this concept.

Frazer / Golden Bough — The Homeopathic Principle

I first noticed how in Disinfolklore we can be convinced to believe quite easily the opposite of what is true (for example, that vaccines cause the effects the virus the vaccine protects against actually causes). This is an example of what Fraser in the Golden Bough referred to as the Homeopathic Principle in the laws that govern our modes of thinking. A smidgeon of plausibility amplified by Disinfolklore can serve to dominate our thinking so much so that we neglect, in this example, to vaccinate ourselves against a disease.

Source: Tier 1C: Podcast Jurisprudence of Sympathetic Magic

Direct reference to Frazer’s Golden Bough as source for the opposite-logic mechanism

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