See also: 03 Law Of Contagion in the Sympathetic Magic section for the canonical treatment of this concept.

Memes Burrow Away Inside Our Minds

Part of this idea of Contagion, in Cultural Psychology and Anthropology… that once something is lodged in your mind, that it has its own energy and it works away by itself into provoking our own emotions.

we’ve all had sleepless nights over ideas or woken up thinking of something and can’t get back to sleep about it. And in many ways, the purpose of Russian disinformation is to plant these memes in our minds, these informational units, which burrow away and affect our attitudes, our intentions, our moods and our motivations.

Source: Tier 1C: Podcast Combatting Russia’s Mental War

How contagion works at the individual level — memes as internal agents

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