“Would You Buy Hitler’s Sweater?” — Contagion Research
Nemeroff & Rozin (U Penn) experimental research: “Would you buy Hitler’s sweater?” Most people refuse. The sweater carries moral contagion — not bacteria but essence. This is why Putin kissing a child’s belly button is viscerally disturbing: symbolic Contagion.
Source: Ways of Seeing · Sympathetic Magic podcast series (Oct-Nov 2025)