Origins

The history and evolution of the Disinfolklore concept: from an intuition on a bridge in eastern Ukraine in 2015, through years of research into trolls, folklore, and archetypes, to the coining of the word “Disinfolklore” in February 2023 and the development of the complete Twelve-Tools framework.

The Origin Story

• Origins of the Concept — How the author discovered Disinfolklore on the bridge at Stanitsia Luhanska
• What Is a Troll? — The radical redefinition: “any emotion-moving activity of body, speech, and mind.” The Dow Jones Factiva database trawl yielded 65,000-mentions of Troll and Trolling
• Why Disinfolklore? — The elevator pitch: why a new word was needed
• Disinfolklore as Narrative Form — How Disinfolklore differs from disinformation and misinformation

The Research Journey

• Archetypal Disinfolklore — The discovery that Russia reverse-engineers primordial archetypes
• Folklore Origins — The deep roots in Indo-European folklore traditions
• History of Disinfolklore — A timeline of the concept’s development
• Evolution of Concept and Meanings — How the definitions evolved through use

Where Next?

• The Twelve Tools — the practical method
• Mechanisms — the conceptual vocabulary
• Finding Manuland — the foundational research