The Discovery

Something, intuitively, sounded artificial about the linguistic formula “common law wife and her underage daughter.” Working in that Steppe-land Locus Amoenus, I had already realised that I perceived part of reality through cognitive lenses (archetypes) that had entered my mind as a small child from folktale-inspired stories. Here, Russian Disinfolklorists were leaning into this aspect of Indo-Europeans’ cognition and riffing off what Karl Jung suggested are the primordial archetypal identities of the Mother and the Maiden.

Source: Disinfolklore (Framework)

It was as if someone had a manual containing all of the primordial archetypes and they had constructed the story to ensure it contained these elements. In that moment, (though I did not know it then), I had discovered how Russia and MAGA purposely and purposefully reverse-engineer tales with faery and folk-tale like emotional resonances as a means of hacking minds.

Source: Rearchetyping

What distinguishes the Disinfolklore genre from other forms of propaganda is: artificiality, strategic construction from archetypes, stock characters and tropes selected for their power to move Disinfolklore consumers’ emotions in predictable ways.

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