OCEAN Targeting

In those details — the use of the archetypal bogeyman villain; the mythological sounding “cut into pieces;” and the folklore-borne archetypal characters of the Mother and the Maiden (manifesting in this Disinfolklore item as the strange-sounding “Common Law Wife and Her Underage Daughter”) — I intuitively detected part of what distinguishes the Disinfolklore genre of folktale and contemporary legend from others: artificiality, strategic construction from archetypes, stock characters and tropes selected for their power to move Disinfolklore consumers’ emotions in predictable ways. Disinfolklorists sculpt and aim their trolls according to where their potential victims chart on, for example, the different dimensions on the OCEAN psychological personality inventory models’ scales.

Source: Disinfolklore (Framework post, Chapter 1)

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