Rearchetyping: The Counter-Move

If archetypes can be weaponised, they can also be consciously reconstructed:

Now, when I look back at the millions of words I have written on Disinfolklore, I notice a theme running through them. I am consciously setting out to disrupt, alter and reconstruct our existing mental models of phenomena in our information space.

Let’s re-centre Ukraine, and transform our mental models accordingly. Let’s re-populate the mental Archetype of “Ukraine.”

Source: Rearchetyping

This is the constructive payoff of the whole framework: Rearchetyping transforms our mental models. It is the final stage of the positive chain: Counter-DF → Code of Positive Trolls → Adjudication → Rearchetyping → Infolklore.

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