Archetyping at Scale

The power to Archetype at will belongs to all of us. BUT if you own the memes of distribution of memes (the main means through which Archetyping outside our minds occurs) then you can archetype at scale. US Presidents could always archetype at scale. Now, they have the capacity to re-encode our minds into their Disinfolklore Universe.

If the media repeats your trolls then people truly believe migrants are eating your pet dawg. If you own X and Facebook then you can convince at scale that we are NOT living in a Disinfolklore universe now. Alas, though we are.

Disinfolklore Universe is not a metaphor. It’s where we’re living right now.

Source: Twitter Note (February 2025)

The distinction between metaphor and reality collapses. When those who control the means of distributing memes can archetype at industrial scale, the Disinfolklore Universe becomes the actual information environment we inhabit.

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