OCEAN-Based Targeting

In 2014, a company that grew out of psychological warfare experts combined with research work by a Russia-connected researcher at Cambridge University’s Judge Business School, CA began setting up online Facebook Groups. CA focussed on trolling for unsuspecting Internet users who are high on the Neurotic and low on the Conscientiousness dimension of the OCEAN psychological spectrum. When an online group composed of people with that psychological inventory was large enough, Cambridge Analytica brought the group together In Real Life. They used long-tested Russian combat propaganda techniques to create community by igniting division against scapegoats inside the crowd of people in those small rooms who then became hooked and went out and converted more adherents into the cult.

Source: Book Proposal (May 2025)

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