The Intuition

I had this insight from almost the first moment I was there that there was something folklore about the entire situation. And trying to understand what the aggregated parts of that perception were, has led me on this amazing journey.

Source: Video Podcast: In the Faery Tale

I spotted this tactic in early 2015, and in the manner of an eighteenth and nineteenth century folklore collector I have been collecting items of Disinfolklore and publishing them online to millions of readers ever since.

Source: Book Proposal

The insight that propaganda in eastern Ukraine had a folklore-like quality — that it used fairy-tale structures, archetypal characters, and the emotional logic of folk tales — took eight years to crystallise into the term “Disinfolklore” and the Twelve Tools analytical method.

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