Why Disinfolklore

The elevator pitch. Coined by a diplomat operating inside Russia-occupied eastern Ukraine (2015-2022), “Disinfolklore” names both a phenomenon — the weaponisation of folklore-like archetype laden stories — and a twelve-tool analytical method for detecting and defeating it. This section introduces the term, explains why “disinformation” is insufficient, and sets the stakes.

Read the Passages

Where Next?

  • Concatenating Levels of Archetypes

    • Don't Become a Disinfolklorist

      • Firehose of Storified Meanness

        • The Coinage

          • The Cultural Archaeologist's Mission

            • The Glistening Diamond

              • The Stakes

                • The Twelve Tools Promise

                  • The Twilit Moment

                    • What Is Disinfolklore?

                      • Why Not Just "Disinformation" or "Misinformation"?

                        • Wolf in Sheep's Clothing