What Is Disinfolklore?

At its simplest, Disinfolklore is a narrative form that I discovered characterises most effective items of disinformation, misinformation and other means of manipulating us into behaviours we would not otherwise engage in.

Source: Book Proposal

Disinfolklore describes both a phenomenon and an analytical method:

Disinfolklore, as an analytical method, enables us to perceive how those seeking to manipulate us use archetypes immanent in ordinary-seeming stories to create contemporary legends masquerading as, for example, news or political speech.

Source: Disinfolklore (Framework)

The scope is total:

Today, the fabric of every aspect of our lives — our work, our health, whether we believe vaccines work, that Global Warming is happening or that it can be mitigated, our minds, communities, how we perceive the advent of Artificial Intelligence (AI), our household finances, close relationships, the art we consume, our children’s futures, our dreams, nightmares, natural environment, even the bond market — is permeated with story-borne artefacts (Disinfolklore) of an entirely planned attempt to rebuild human culture.

Source: Book Proposal

Back to Why Disinfolklore | The Glistening Diamond → | Next: The Glistening Diamond →