The Cultural Archaeologist’s Mission

Until now, Cultural Archaeologists, like me, have only noticed the phenomena of our own essential Archetypal identities being purposefully changed by different forms of Disinfolklore — delivered through news, online, In Real Life, pop culture, art, and other means. My goal in writing this book is to give ordinary folk like you and me not just the capacity to perceive and identify Disinfolklore, but also a means of interpreting, countering and resisting it, in real time, on the fly and as we go about our daily lives.

Source: Book Proposal (May 2025)

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