Tool 3: Look for the Mana in the Meme!

The third tool in the arsenal — and the one that gives the method its mantra. We do not ask who sent the meme or what they intended. We ask: what energy is immanent in the meme itself? That energy is Mana. This tool operationalises the Finding Manuland discovery that the M-N- sound pervading Indo-European languages carries a concept of subtle energy which Disinfolklorists exploit and which we can learn to detect.

Read the Passages

Where Next?

  • Case Study: The "Tiredness" Meme

    • Mana Becomes Part of You

      • Mens Rea: The Mana in the Thing

        • Smelling Disinfolklore: The Signature Mana

          • Sympathetic Magic: Source, Contagion, Target

            • The A-B-C Method

              • The Core Definition

                • War Magic: Propaganda Disguised as Spells

                  • Why We Are Called "Human"