The Donation Example

This Disinfolklore affects our moods, intentions, attitudes and motivations. So we begin to read an article and in our mind is the intention to send some money to Ukraine to help the Ukraine resist the Russian onslaught. But we start reading this article, this example of Disinfolklore. So we start reading it with that motivation, with that intention, with the attitude of, yes, we’re going to help Ukraine. And by the end of the article, we’re thinking, oh, there’s no point. And so we decide to donate to another charity and nothing to do with Ukraine. We’re deflated where we think Ukraine will lose. So why bother?

Source: How Disinfolklore Communicates Archetypes into Our Inner Minds

This is the canonical illustration of TER in action. You begin with an intention (donate to Ukraine). A meme triggers an experience (deflation, hopelessness). You react (donate elsewhere or not at all). Your intention was transformed without your noticing. That is the mechanism.

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