Emotional Contagion: How TER Spreads Between Us

Disinfolklore is a hyper modern way for conveying emotions between us. Disinfolklore uses trolls wrapped up inside engaging stories with stereotypical characters in common-or-garden settings. Emotional contagion describes the way feelings run between us - when you get angry (the trigger), I get angry (my experience), and we argue (the response). Or when you get angry (the trigger), I feel enjoyment (my experience), and I gloat (my response). Or when you get angry, I feel fear, and I imagine you leaving. Or when you get angry and I feel disgust, I belittle you.

Source: Conscious Counter Disinfolkloring!

The same trigger produces different experiences in different people. Your anger might make me angry, fearful, disgusted, or even amused — depending on my personality, my relationship to you, and my cultural embedding. Disinfolklorists exploit this: they fire a single trigger into the information space and let emotional contagion do the rest, with each person’s reaction amplifying the original troll into their own networks.

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