Wolves in Sheep’s Clothing

Disinfolklore, by contrast to pure entertainment that also uses stories to manipulate our emotions, often conceals its comparable artificiality.

Disinfolklore is a wolf in sheep’s clothing that uses wolves in sheep’s clothing to smuggle emotions into our minds which it then seeks to use to manipulate us into inaction or kinds of actions that benefit the Disinfolklorist’s programme, rather than ours, or our community’s interests.

Disinfolklore’s purpose and effect is to affect our Moods / Motivations/ Attitudes / Intentions in ways which benefit the objectives of the Disinfolklorist (or those who stand behind them). Since our Moods / Motivations/ Attitudes / Intentions are the wells from which all of our activities spring, Disinfolklorists know that by affecting our sentiments they can manipulate our activities, in ways that benefit the (in most cases) ne’er do well oligarchic elites and authoritarians whose diabolical work Disinfolklorists execute.

Source: How Disinfolklorists Create Borders Inside Our Inner Minds

The recursive metaphor — “a wolf in sheep’s clothing that uses wolves in sheep’s clothing” — captures the layered deception at the heart of Disinfolklore. Unlike entertainment, which also manipulates emotions but is transparent about it, Disinfolklore conceals its artificiality. The passage defines MIMA as “the wells from which all of our activities spring” and identifies the beneficiaries: “ne’er do well oligarchic elites and authoritarians.” The distinction between Disinfolklore and entertainment is foundational to the TER model.

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