Universality of TER

We can read this ‘Timeline of Emotions’ model - Trigger, Experience, Reaction - into a huge variety of emotionally resonant story telling forms - from Russian Disinformation to contemporary films, advertising, courting strategies and, really, any accidental or strategic measures that we (or others) use to affect emotions.

Source: Timeline of Emotions

TER is not limited to political manipulation. It operates in films, advertising, courtship — anywhere emotions are strategically triggered. This universality is what makes it such a powerful analytical lens.

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