MAIM: The Four Elements

So I use those four terms to describe the overlapping aspects of our emotional spectrum that Donald works on. So that is their primary objective, Donald, MAGA, the people behind him, the entire information space. It’s to affect our moods, attitudes, intentions and motivations. And the content of the memes is immaterial, whether it’s about Alaska, Ukraine giving up territory, or Russia’s victory inevitable, or migrants or people eating dogs or dogs eating people, who knows what they’re talking about. The whole point is to affect our moods, attitudes, intentions and motivations. And we have sovereignty over our moods, attitudes, intentions and motivations.

Source: Podcast Alaska Trolls

The content is immaterial. Alaska, Ukraine, migrants, dogs — the specific topic doesn’t matter. The ONLY objective is to affect MIMA. And the liberating insight: we have sovereignty over our own moods, attitudes, intentions and motivations.


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