MIMA as Simplest Definition

As a diplomat operating inside Russia-occupied eastern Ukraine (2015-2022), I coined the term “Disinfolklore.”

Disinfolklore describes a type of emotion-moving propaganda that uses stories / tales / memes as a strategic means of manipulating its consumers, through inducing fear.

At its simplest, Disinfolklore is a device through which linguistic, audible, or visual memes transform the intentions / motivations / attitudes of its consumers.

The precise ways in which Disinfolklore’s designers reorientate our intentions can be controlled using strategies such as Coercive or Reflexive Control.

Source: Pitch Counter Disinfolklore ~ Controlling War Magic

The elevator pitch. Disinfolklore is a device that transforms MIMA through stories. The precision of the manipulation is achieved through Coercive and Reflexive Control — the strategic frameworks that weaponise TER.

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