Manipulate Literally Shakes Mana

Disinfolklore is also different from previous forms of disinformation and misinformation, because immanent in Disinfolklore is the purposeful use of the folklore-borne archetypes of which our main mode of making sense of the world is composed. Once inside our Inner Minds, Disinfolklore manipulates us (literally: ‘pulates’ (shakes) our ‘mana’) which is the well from which, according to Disinfolklore’s analytical framework, all our moods, motivations, attitudes and intentions flow.

Source: Disinfolklore Twelve Tools

The book pitch etymology. “Manipulate” literally means to shake (pulate) our Mana — the well from which all MIMA flows. This is not metaphor; it is the M-N chain at work. Disinfolklore uses folklore-borne archetypes to reach into our Inner Minds and pulate our Mana.


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