Glossary

Quick reference for the terms and concepts used across the Disinfolklore framework. Each entry links to its full page.

A

Adjudication — The verdict stage of the Twelve Tools (Tools 7—12). After detecting a meme’s archetype and energy, you adjudicate it as Positive (Infolklore), Negative (Disinfolklore), or Neutral. See Adjudication Tools.

AI and Disinfolklore — The emerging intersection of artificial intelligence and Disinfolklore. AI can amplify archetypal manipulation at unprecedented scale. See AI and Disinfolklore.

Archetypal Literacy — The ability to recognise weaponised archetypes in memes, images, and narratives. Tool 1 of the Twelve Tools. See Tool 1.

B

Bridge — Both literal (Stanitsia Luhanska) and metaphorical (Tool 6). The bridge is the foundational image of Disinfolklore — the crossing point between Inner and Outer Realms, guarded by a troll. See Three Billy-Goats’ Gruff.

C

Chef Saucerer — The author’s archetypal name for Prigozhin (the apprentice), contrasted with the Chief Sorcerer (Putin, the master). See Chief Sorcerer & Chef Saucerer.

Chief Sorcerer — The author’s archetypal name for Putin — the master magician of Russian Disinfolklore. See Chief Sorcerer & Chef Saucerer.

Code of Positive Trolls — The six-criteria test (derived from The Six Perfections) for adjudicating memes. Tool 6 and the bridge between Detection and Adjudication. See Tool 6.

Coercive Control — The strategic purpose of Disinfolklore: to control minds through narrative rather than physical force. Borrowed from domestic abuse terminology. See Coercive Control.

Counter-Disinfolklore — The constructive activity of identifying, adjudicating, and rearchetyping Disinfolklore memes. The positive chain: Counter-DF → Code of Positive Trolls → Adjudication → RearchetypingInfolklore. See Counter-Disinfolklore.

D

Detection — The recognition stage of the Twelve Tools (Tools 1—5). See Detection Tools.

Disinfolklore — Weaponised folklore-like narrative that transmits archetypes into our minds to manipulate our Moods, Intentions, Attitudes, and Motivations. Not false claims (disinformation) but the narrative form that carries them. See Why Disinfolklore?.

Disinfolklore Galaxy — A closed-loop information environment maintained by an authoritarian regime or movement. Examples: Russian Galaxy, MAGA Galaxy, Brexit Galaxy. See Disinfolklore Galaxies.

Disinfolklore Universe — The concatenation of all Disinfolklore Galaxies into a single interconnected system. See Disinfolklore Universe.

Druidey Don — The author’s archetypal name for Donald Trump. See Druidey Don.

Duncey Putin — The author’s archetypal name for Putin (emphasising foolishness over the “strong man” image). See Duncey Putin.

G

Generosity — Tool 7, the first Adjudication criterion. “Is the meaning in the meme generous?” Disinfolklore is always ungenerous. See Tool 7.

I

Infolklore — The positive twin of Disinfolklore. Folklore-structured narrative that is true, generous, and passes the Code of Positive Trolls. The desired output of the Counter-Disinfolklore process. See Infolklore.

Inner Realm / Outer Realm — The cognitive division that Disinfolklore exploits. The Outer Realm is observable reality; the Inner Realm is the mental space where archetypes live. Disinfolklore targets the Inner Realm. See Outer Realm.

Insight/Wisdom — Tool 12, the final Adjudication criterion. “Getting your eye in” — the cumulative synthesis of all eleven preceding tools. See Tool 12.

M

Mana — The energy/intention inside a meme. From the M-N- sound pattern traceable across 6,000 years of Indo-European culture (manas, mens, manipulate). The diagnostic question: “What is the Mana in this meme?” See Mana.

Meme — Any informational unit — visual, audible, or textual — of any size, from a colour flash to a whole book. Not limited to internet memes. See Tool 3: Mana in the Meme.

MIAM — Moods, Intentions, Attitudes, Motivations. The four dimensions of the Inner Realm that Disinfolklore manipulates. See MIAM.

Mindfulness/Focus — Tool 11 (from dhyana). Conscious gatekeeping: “Should I allow this meme into my mind?” See Tool 11.

N

Negative Trolling — Trolling that fails the Code of Positive Trolls. Manipulative, coercive, or deceptive emotion-moving activity. See Negative Trolling.

P

Paradoxes — The structural contradictions within and about Disinfolklore (e.g., brainwashed people cannot know they are brainwashed). See Paradoxes.

Patience — Tool 10. Urgency is a red flag: Disinfolklore manufactures panic (“we must surrender NOW”). See Tool 10.

Positive Trolling — Trolling that passes the Code of Positive Trolls. Generous, truthful, patient emotion-moving activity. See Positive Trolling.

Propagation Apparatus — The infrastructure that distributes Disinfolklore: troll farms, state media, bots, useful idiots, corrupted experts. See Propagation Apparatus.

Provocation Logic — “Don’t Poke the Bear.” The mental routine: provoke the distress, then purport to salve it. Also called Wife-Beater Logic. See Provocation Logic Cycle.

Psychology of Targeting — How Disinfolklore targets specific psychological profiles and vulnerabilities. See Psychology of Targeting.

R

Rearchetyping — The conscious reconstruction of meaning after Disinfolklore has been detected and adjudicated. The transformation stage of Counter-Disinfolklore. See Rearchetyping.

Right/Ethical Discipline — Tool 8. “Is the meme’s Mana right/ethical? Does it promote untruths?” See Tool 8.

S

Spectacle — What happens when we surrender to Disinfolklore: we become passive Watchers, consumers of someone else’s narrative. Agency-theft through story. See Spectacle.

T

Trigger-Experience-Reaction — Tool 5. The three-stage manipulation chain. Disinfolklore provides the Trigger, shapes the Experience, and harvests the Reaction. See Tool 5.

Trito-Myth — The Proto-Indo-European foundational story (the Third Man who recovers the stolen cattle). The template for all subsequent hero-vs-monster narratives, including modern Disinfolklore. See Trito-Myth.

Troll — Not just an internet nuisance. In the Disinfolklore framework: any entity that moves emotions — positively, negatively, or neutrally. From the bridge-guardian of Norse folklore. See Trolling and Trolls.

Troll Radars — Tool 2. Mental gatekeeping in both directions: Incoming Troll Radar (what’s coming at you) and Outgoing Troll Radar (what you’re sending out). See Tool 2.

W

War Magic — Disinfolklore as a form of sympathetic magic — using symbols, images, and rituals to control minds at a distance. See War Magic.

Ways of Seeing — The theoretical framework for how archetypes structure perception. “We see through the archetypes that Disinfolklore installs.” See Ways of Seeing.

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